Augmented Reality

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Vision Pro

What will Apple’s vision for Apple Vision be in 2025?

If the Mac was a bicycle for the mind, Vision could turn out to be the invention of flight.

Vision Pro

Apple’s Vision Pro: Can it leap the headset-wearing hurdle?

The company’s take on an augmented reality device involves truly amazing technology. But will people ever get used to wearing it on their face?

Vision Pro at work

With Vision Pro, Apple shows computing's future. But who's it for?

Apple on Monday finally unveiled its long-awaited mixed-reality headset, the Vision Pro, showcasing futuristic technology, but leaving unclear an important question: Who's going to use it?

WWDC 2023 Apple Park

WWDC: Morgan Stanley says December launch for Apple Reality

Morgan Stanley analyst Erik Woodring’s sources within the Apple supply chain say the $3,000 devices won’t ship in quantity until fall.

industrial metaverse concept by gorodenkoff via shutterstock

Nvidia Neuralangelo: A faster path to the industrial metaverse

Turning 2D video clips into 3D structures and objects, this tool with a tongue-twisting name promises to speed up the duplication of real objects in a virtual environment.

Sightful's virtual

Who wants a regular laptop with a 100-in. screen?

The augmented reality PC is finally here. Though the PC is real, the display is virtual — even Apple might make one!

Apple WWDC 2023

WWDC: Apple gets back to the Mac in PC sales attack

In a mixed-up reality, Apple hopes to boost Mac sales with new models designed to reflect the excitement over its AR news at WWDC.

metaverse

The metaverse: Not dead yet

Two years ago, the metaverse was hyped as the Next Big Thing in tech. Nowadays, Generative AI has grabbed all the headlines. But don’t count out the concept of interconnected virtual worlds just yet.

Women with glasses looking up with question mark on a post-it on forehead

What we (think) we know about the Apple Reality headset

It's the first significant new product from the company in some time, so interest in these new systems is likely to be high.

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Q&A: What VRdirect's Rolf Illenberger expects from Apple Reality

Ignore the negativity that breaks out before every major Apple product introduction. This is what VR professionals think is coming.

Apple AR/VR-Headset

Are Apple’s upcoming AR glasses already obsolete?

It’s becoming clear that the future of augmenting reality is AI. Do we even really need the glasses?

apple park tim cook 2021

Apple Reality tidbits continue to leak — is the product really ready?

For most business leaders, it’s unfortunate when product news leaks ahead of time. But when secrets shared to a hand-picked cohort of senior managers leak, it shows something is wrong.

Google Glass Enterprise Edition

Google kills Glass Enterprise, but big tech's AR dreams live on

Google Glass generated curiosity, not widespread acceptance — but that isn't stopping Google and its rivals from developing other augmented reality (AR) and virtual reality (VR) products.

wwdc18 arkit2

Has Apple's Tim Cook put everything on the line for Apple Reality?

If there's a turf war between Apple’s operations and design teams, the first-generation Apple AR glasses may not pass the taste test.

digital twins woman in profile ai mirror duplicate duo pair

‘Digital twin’ tech is twice as great as the metaverse

The metaverse is all about escaping the real world. The digital twin idea is about making the real world better.

shutterstock 1869308242 team putting together a chain of gears teamwork coordination collaboration

Teams across all of Apple are now focused on mixed reality

Speculation about the company's plans for mixed-reality glasses suggest development now involves teams from across every part of the company.

Microsoft logo

Microsoft cuts HoloLens, Xbox, Surface jobs as industrial metaverse team said to fold

Microsoft has confirmed its is laying off staff working on Hololens, Surface, and Xbox products, as reports surface that it will cut its industrial metaverse unit.

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Apple wants to build a new computing platform with AR

Apple’s plan to create an App Store and a consumer-simple way to create mixed-reality apps is the most important insight into its strategy we've seen yet.

virtual brain / digital mind / artificial intelligence / machine learning / neural network

Your next job recruiter might be an AI bot

As companies scramble to fill jobs at a time when talent is hard to find, many are turning to artificial intelligence to find, interview, and match candidates to much needed skills.

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Apple won’t announce VR for the rest of us at WWDC

At first, Apple's pricey mixed-reality devices will be pitched toward business, developers, and pros — but that doesn't mean your business should ignore them.

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